Driving Change Through Research: A Conversation with ATRI’s Rebecca Brewster

In this compelling episode of On The Front Line: The Safety, Learning and Operations Podcast, host Dr. Gina Anderson sits down with Rebecca Brewster, President and Chief Operating Officer of the American Transportation Research Institute (ATRI), to explore how data, empathy, and collaboration are shaping the future of the trucking industry. With decades of experience leading groundbreaking research, Rebecca shares how ATRI’s work is driving real-world solutions—from addressing workforce shortages to influencing national infrastructure policy. This conversation is essential listening for transportation leaders, safety professionals, and advocates committed to creating a safer, more inclusive industry.

From Research to Results: Building a Safer, Smarter Trucking Industry

Rebecca Brewster underscores how ATRI’s data-driven insights are transforming the way the industry operates. Their research has led to policy changes, improvements in freight corridors, and better understanding of risk factors, all while ensuring the voices of drivers and frontline professionals are heard. She emphasizes the value of ATRI’s Research Advisory Committee, which unites leaders from all corners of the industry—from drivers and fleet executives to law enforcement and suppliers—to ensure research reflects the realities of life on the road.

One of the episode’s most urgent themes is the need to address the workforce crisis in trucking. Rebecca and Dr. Anderson discuss how outdated policies, limited access for young drivers, and a lack of diversity continue to challenge recruitment. Rebecca offers tangible strategies—like supporting pilot programs for 18- to 20-year-old interstate drivers and increasing representation of women in trucking—to modernize and sustain the workforce. Additionally, they examine how the pandemic briefly spotlighted truck drivers’ value, and how that recognition must now become institutionalized through consistent appreciation and storytelling.

The episode closes with Dr. Anderson awarding Rebecca the symbolic “Pelican Award,” recognizing her commitment to research, service, and quiet leadership. It’s a powerful reminder that change isn’t always loud—it’s often steady, collaborative, and driven by purpose. Whether you're a policymaker, logistics executive, or safety director, this episode offers both insight and inspiration for leading meaningful change from the front line.

About Rebecca Brewster

Rebecca Brewster is the President and COO of the American Transportation Research Institute (ATRI). A respected voice in the trucking industry, she leads the development of research initiatives that influence transportation policy, driver safety, and industry innovation.

About the American Transportation Research Institute (ATRI)

ATRI is the trucking industry’s premier research organization, focused on advancing transportation through data-driven solutions. Its mission is to improve safety, productivity, and sustainability across the nation’s freight network.

Links Mentioned in This Episode

• Rebecca Brewster on LinkedIn

• American Transportation Research Institute

Key Episode Highlights:

• How ATRI’s data drives infrastructure investments and policy shifts

• Strategies for addressing the driver shortage and aging workforce

• Increasing diversity and support for women in trucking

• Institutionalizing recognition to improve morale and retention

• The importance of quiet, service-oriented leadership in industry change

Conclusion

This conversation with Rebecca Brewster offers a clear roadmap for transforming the future of trucking through research, collaboration, and purpose-driven leadership.

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